The political rock festival that is the Democratic primary is rolling into Indiana. Who would have thought that the votes of Hoosiers like myself would actually be vital to each candidate’s chance at securing the nomination. It makes the election much more relevant than it has in the past four months.

Marketing your company entails many of the same ideas as we see now with the Presidential campaign. Voters feel like they matter much more when the candidate takes the time to visit them and speak in their state, town, or community. It’s that intended connection which the candidates hope for is what you should be striving for with your marketing strategy.

I stopped taking the print edition of the newspaper last week. With all of the content online plus the three editions of local news I can catch on TV after work, I didn’t see the need to take the paper at home anymore. I wasn’t reading it until I got home, and by then all the news was…old news.

Is your company still relevant? Are you delivering on the most current needs of your customers? Or, are you yesterday’s news?